How it works
Here is each stage of a sale, from the first form to the closing table, with what you do, what the software does, and what the licensed broker does. The stages marked with a review note cannot move forward until a broker has signed off.
- 1.
Intake
YouEnter the address, answer questions about the property and your timeline, pick a package, verify your identity, and pay.
The platformPulls the county record, matches the owner of record to your ID, and builds your file.
The licensed brokerReviews any ownership mismatch, such as a trust, estate, or company.
- 2.
Pricing
YouReview recent comparable sales and approve a list price.
The platformAssembles the comparables and a suggested range with days-on-market and net-proceeds projections.
The licensed brokerAvailable to discuss the range on the Managed package.
- 3.
Paperwork(broker review required)
YouConfirm the pre-filled answers and sign online.
The platformDrafts your state's disclosure packet and the listing agreement from your intake answers.
The licensed brokerReviews and approves every document before it can be signed or shared.
- 4.
Marketing
YouUpload photos or book a photographer. Approve the listing description.
The platformConverts and orders photos, writes the description within your MLS character limit, orders the sign on Managed.
The licensed brokerChecks the description for MLS rule compliance.
- 5.
Live on the MLS(broker review required)
YouNothing. You get a notification with the MLS number.
The platformPublishes your property page and tracks syndication to Zillow, Realtor.com, and Redfin.
The licensed brokerEnters the listing into the MLS and approves it for publication.
- 6.
Showings and offers(broker review required)
YouApprove showings, read feedback, and review offers with a net sheet for each.
The platformCollects showing requests and feedback, receives offers, and builds side-by-side net sheets.
The licensed brokerAdvises on negotiation and counters on the Managed package.
- 7.
Contract to closing
YouChoose a closing attorney and follow the checklist.
The platformTracks inspection, appraisal, financing, and title deadlines with reminders and document storage.
The licensed brokerReviews the executed contract and any amendments.
- 8.
Closing
YouSign at the attorney's office and receive your proceeds.
The platformNothing further is owed to us; the fee was paid at intake.
The licensed brokerReports the sale to the MLS.
Oversight throughout
A licensed broker of record, with errors and omissions coverage, is responsible for every file from intake to closing.
Which disclosure forms you need is worked out from your state and your answers about the property, so a home built before 1978 gets the lead paint disclosure and a home in an association gets the association documents, without you having to know the rules.
Every document, signature, and change to the listing is recorded, and you can download the record at any time.